My quick bio
I am the Founder & Chief Catalyst at Ready Sport Global (or "READY"), a digital innovation consultancy that gets sport ready for the future. Our strategy, training, and implementation services with federations, clubs, and brands ensure that technology serves people. Prior to founding READY in 2022, I worked in global football and social impact, designing and leading football programs in 30+ countries, including with FC Barcelona and 2010 FIFA Men’s World Cup. I am a Professor of Sport & Innovation at Emlyon Business School and was awarded the 2023 Everything in Sport “Contribution to Education in Women’s Sport” Award for education initiatives on emerging technologies and women’s sport.
More about my professional journey
I worked in global football for 20 years. It’s a sport in which I've experienced my strongest connections and found my most passionate sense of community. And it all started in 2004 with the Right to Dream Academy in Ghana.
In the years that followed, I held many roles in football, as a player, coach educator, project manager, and director. I designed and led professional and grassroots women's football and social impact programs in 30+ countries at global brands, including FIFA and FC Barcelona.
Professional highlights include living in South Africa (2008-2014) and working on the 2010 FIFA Men’s World Cup and leading international relations and programs at FC Barcelona, promoting Barça values and methodologies worldwide (bringing to life the #MesQueUnClub motto!)
I left Barça (tough decision!) to start Ready Sport Global. We design and deliver strategies, trainings, programs, and solutions that aim to build a more inclusive, tech-enabled sport. Our clients are organizations and companies that are excited to embrace innovation and technologies to make greater impact with their communities, fans, and consumers.
At the heart of READY’s “why” is ensuring that technology serves people, with a special commitment to social impact and women’s sport.
Fun fact: we launched READY on 23 June 2022, also Olympic Day and the anniversary of Title IX!
A bit more about me!
Advanced Spanish and Catalan.
Professor in Sport and Innovation at Emlyon Business School.
Expert mentor for the EU DigiFit program, focusing on tech solutions for grassroots sport.
Owner and former Board Member at Lewes FC, the club that exemplifies the future of community-driven football.
Global Advisory Board Member at Ascent Soccer and supporter of the Global Goals World Cup movement.
P.S. Away from all things READY, I enjoy drinking Yorkshire tea, running trails in Collserola national park, and plotting adventurous holidays with my family and friends.
