If you’re building something new, navigating change, or looking for a different perspective on sport, you’re in the right place.
I have spent 20 years inside sport.
I have worked across the sport ecosystem, from federations, clubs, and mega-events to government, non-profits, and startups, in more than 30 countries, including roles and projects with FC Barcelona and FIFA.
It’s given me a broad view of sport — and an instinct for connecting people, ideas, and opportunities that might otherwise stay apart.
Today I work with ambitious people and organizations shaping new possibilities in and through sport. I am also the founder of Ready Sport Global (READY), working with leaders and organizations navigating technology, innovation, growth, and change. Since 2022, we’ve trained 6,000+ sport professionals and supported 50+ organizations.
I speak on the world’s biggest sport industry stages, including the IOC, EU Sport Forum, and IWG Global Summit.
Learn, build, or innovate in sport.
Here are four ways my team and I can support you.
For new initiatives
WORK WITH ME
Bring me in at the beginning of something ambitious. I work alongside you to shape your new opportunity in and through sport.
For event organizers
SPEAKING
Keynotes and conversations on sport innovation, technology adoption, AI, and the future of women’s sport.
For organizations
READY SPORT GLOBAL
Executive education, advisory, and programs helping sports organizations navigate technology, innovation, and change.
For people and teams
READY EXPERIENCES
Understand the world through the lens of sport. In-person experiences rooted in Barcelona.
From keynotes to executive conversations, I connect ideas across technology, innovation, and women’s sport to bring a different perspective on the forces shaping the industry.
Featured stages and media
IOC Sport for a Better World Summit Switzerland
EU Sport Forum Poland
IBM & Financial Times Live - Mobile World Congress Spain
Hamptons Tech Week UK
European Olympic Organisations General Assembly Romania
EuroHockey Executive Leadership Forum, Belgium
International Working Group on Women & Sport Global Summit
SEG3 London UK
SportGen Summit France
SmartCities & Sport Summit South Korea
Global Observatory for Gender Equality in Sport Switzerland
World Football Summit Spain
Want to keep learning, building, and innovating in sport?
Join READY Read
Ideas, observations, and questions from across sport
My newsletter on technology, innovation, women’s sport, and the changing sports industry.
Download the READY snapSHOT
Digital, data and artificial intelligence in women’s football
Insights from 27 clubs and two leagues across 16 markets on digital, data and AI infrastructure and capabilities.
Sport has taken me further than I ever imagined.
My journey in international sport began in Ghana in 2004, at the Right to Dream Academy.
Football has shaped much of my life ever since. Through it, I have found some of my strongest communities and experienced the world — across more than 30 countries in which I’ve played, lived, and worked.
Over the years, I have experienced the game from many different angles: as a player, coach educator, project manager, director, advisor, and educator.
I have designed and led professional and grassroots football programs around the world; contributed to the legacy of the 2010 FIFA World Cup in South Africa; and later led international relations and projects at FC Barcelona, taking the Més Que Un Club philosophy around the world.
In 2022, I brought those different threads together and founded Ready Sport Global.
Education has also run throughout my career. I have taught sport and innovation at emlyon Business School and Technological University Dublin, and football industry programs at the University of Salford and the Institute for Study Abroad, alongside guest lectures across Europe and the US.
A bit more about me:
Barcelona is home. In my household, we speak a mix of Yorkshire English, Venezuelan Spanish, Catalan, and Spanglish.
Away from READY, you’ll find me running trails in Collserola, drinking coffee with my business partner Maggie, eating Indian food, or planning adventures with family.
Let’s connect
Have a project, stage, or idea in mind? I'd love to hear from you.